Published on Sep 27, 2023
by Tourism Eastern Townships
Sherbrooke, September 27, 2023 – On this World Tourism Day, Tourism Eastern Townships (TCE) congratulates two local tourism businesses who received a Tourism Excellence Award (Prix excellence tourisme) last night at the ceremony that took place at the CECi in Trois-Rivières.
Left: Charles-Henri de Coussergues, Vignoble de L’Orpailleur and Caroline Proulx, Minister of Tourism - Right: Olivier Marcoux, Bromont Campervan] Source: Alliance de l’industrie touristique du Québec
From a total of 40 finalists selected from across the province, seven finalists from the Eastern Townships proudly represented the region in six categories at this year's edition, including the Coup de coeur de l'industrie award. In addition, winemaker Charles-Henri de Coussergues of the Vignoble de l'Orpailleur received this year’s Prix Grand Bâtisseur award.
"We're delighted to see our region well represented at the tourism industry's biggest competition. These awards are the fruit of the ongoing innovation efforts by our tourism businesses, which allow them to stand out while demonstrating how dynamic the Eastern Townships tourism industry is," says Isabelle Charlebois, General Manager, Tourism Eastern Townships.
"Tourism Eastern Townships’ mission is to help foster the development our region's tourism industry by promoting experiences, coordinating and supporting the entire tourism sector while ensuring the quality of the visitor experience. Our team is driven by passion and creativity to achieve this mission and encouraged our members to submit their various initiatives and projects. We are proud to see that they have distinguished themselves and benefit from the notoriety of this event, which highlights their achievements," adds Caroline Sage, President of the Board.
Prix Grand Bâtisseur 2023
Presented by the Ministry of Tourism, this special award recognizes an outstanding figure in the
Quebec tourism industry, a builder who has demonstrated boldness, vision and leadership.
Congratulations to Charles-Henri de Coussergues of the Vignoble de l'Orpailleur in Dunham, a
pioneer of viticulture in Quebec. The vineyard planted its first vines in 1982 and it is located along
the Brome-Missisquoi Wine Route, which is celebrating its 20th anniversary this year.
Marketing Communication
This category recognizes Bromont Campervan for deploying a powerful marketing communication
campaign to promote their service offering with initiatives that stood out thanks to original
concepts, relevant messages and effective communication tools.
Tourism Eastern Townships congratulates all the finalists who represented the region in Trois-Rivières yesterday as well as all the businesses, organizations, festivals and events from the Eastern Townships who submitted various initiatives and projects this year.
The Tourism Excellence Awards are an initiative and production of the Alliance de l’industrie touristique du Québec and a presentation of Quebec’s Ministry of Tourism.
About Tourism Eastern Townships
Tourisme Cantons-de-l’Est (Tourism Eastern Townships) is one of 22 tourism associations (ATRs) in Quebec and the
official representative of Quebec's Ministry of Tourism in the Eastern Townships. Since 1978, TCE’s mission has been
to promote tourism development, marketing the region within Quebec and internationally. TCE brings together more
than 500 members throughout the 9 regional county municipalities (MRCs) and in all sectors of the tourism industry:
accommodation, restaurants, attractions, activities and events. The Eastern Townships region is the fourth most
popular tourist destination in Quebec. The region attracts some 10 million visitors every year, accounting for 6.5
million overnight stays and spending more than $900 million annually. The tourism sector is also the region’s fourth
largest employer, accounting for 17,000 jobs
Shanny Hallé
Media relations
